Case study: Cookie compliance in e-commerce

The following is an illustrative (representative) scenario prepared to show common cookie-compliance issues in e-commerce; it does not represent a real customer.

This content is for general information only and does not constitute legal advice.

Situation

A high-traffic e-commerce site used many third-party cookies for marketing and analytics — but they loaded on page open without obtaining explicit consent from visitors. After KVKK decision 2026/347, this approach posed a risk.

Issues identified

• Non-essential cookies fired before consent.
• Notice and explicit consent were combined into a single checkbox.
• Rejecting was not as easy as accepting.
• Consent records were not stored.

Solution applied

1. Two-step banner: notice first, then category-based explicit consent.
2. Auto-blocking: non-essential cookies don't load until consent is given.
3. Google Consent Mode v2: tags update based on consent state.
4. Consent analytics: accept/reject rates and records made traceable.

Result

The site gained a measurable, auditable consent flow compliant with 2026/347. Such a flow can be set up with a single line of code using Kivuz Cookie.